As pet culture evolves, there’s growing interest in the health and wellbeing of companion cats. In this trend, premium cat food brand ETBE is gaining attention with its innovative products. We sat down with Seung-Jin Ham, founder of ETBE and cat specialist, to discuss the true meaning of premium pet food and its future.
The Birth of ETBE: A Genuine Mission for Feline Companions
Founded in 2013, ETBE emerged as a response to market challenges: negative perceptions about cats and a lack of quality pet supplies. Having lived with cats since childhood, CEO Seung-Jin Ham launched the brand with a mission to lead positive change in feline nutrition and public perception.
‘UkiUki’: Pioneering Freeze-Dry Innovation
Advanced Manufacturing Process
- First company to implement freeze-drying method using fresh raw meat
- Strict adherence to preservative-free and color-free principles
- Minimal nutrient loss with extended shelf life capability
Premium Product Line
- High-quality protein sources including chicken and lamb
- Upcoming expansion to include kangaroo and duck varieties
- Differentiated premium strategy through carefully selected ingredients
Expert Advice for Healthy Cat Companionship
Understanding Feline Instincts
- Recognition of cats as obligate carnivores
- Respect for territorial nature
- Understanding their limited social tendencies
Effective Communication Methods
- Allowing cats to approach on their terms
- Using eye-blinking as a safe communication signal
- Importance of early disease detection
ETBE’s Future Vision and Commitment
Unwavering Quality Philosophy
- Maintaining premium standards despite high production costs
- Rigorous quality control from ingredient selection to packaging design
- Continuous R&D for domestic and international market expansion
Creating Social Value
- Efforts to promote positive perceptions of cats
- Providing professional feline care information
- Pursuing harmonious coexistence between cats and their owners
Looking Forward
ETBE is positioning itself beyond a mere pet food company, becoming a trusted partner in creating happy lives for cats and their owners. The company plans to participate in the upcoming Pet Expo this November, sharing specialized knowledge and information about cats with consumers.
Public: Ham Seung-Jin, a representative of ETBE, “Dream of a Happy life with a healthy companion animal.” (16.09.13)