Hello.
Today again, we.
This is Ukiuki.
Ukiuki has the shape of a cat.
I’d like to talk about this logo, today.
The models of the package are not our cat. We selected kinds of cats that many consumers raise and made the packages by characterizing cats as cute.
Korean short hair, Turkish Angora, Ragdoll, Norwegian Forrest, Russian Blue, and Siamese Cat!
These six cats became our characters of packages.
This is because the marketing costs were burdens for our company.
Ukiuki was unimpressive and unattractive at the beginning.
This is the process in which logos are created by our designer.
Pictures and videos of 뜨비씨
The designer had no experience to raise a cat, so we sent him several materials of 뜨비씨 whose looks are really cute.
Now that I think about it, it seems she didn’t refer only to these materials.
I think she did some additional research.
Here are the data that we received from the designer.
1st draft of Ukiuki’s logo
2nd draft of Ukiuki’s logo
2nd one is somewhat different from 1st draft, isn’t it?
Details such as colors of eyes and colors of small parts were changed.
Ukiuki?
Ukiuki expresses the shape of a mind feeling excited.
I wanted to make a logo and brand suited well to the meaning of Ukiuki.
Only when looking at the logo, anyone can recognize the shape of cats feeling excited; we wanted to become such a brand.
We felt that the logo alone looked empty, so character production progressed together.
We extracted features from 뜨비씨 and symbolized his features as our logo.
However, we kept feeling that it was kinds of out-of-style.
So, we continued to improve our logo, and we have come to this. (이렇게 왔다?)
The logo now looks great, doesn’t it?
The changes were applied because it would be better to use one tone to give a unified impression.
Isn’t it cute?
It has a different feeling even though just the tone was changed.
Like this, there have been many changes in the design of our logo and, Ukiuki is now using this one.
Today’s weather is great and clear, perhaps because it is right away after rain.
Have a nice day today!